by Mary Snyder·Comments Off on How to Use T-Shirts to Market Your Marijuana Business
Can you believe that two American teens from Wisconsin made a total of $150, 000 in a few months through a marijuana business? Well, as unbelievable as it sounds, it is actually possible to become even a millionaire through running a marijuana business if you take the right steps. In this article, we will be exploring how to use t-shirts to market such a business. However, before we dig deep into the details, you need to take into account the fact that marijuana is a product that has been surrounded by varying government regulations from one state to the other. This factor has led to varying laws regarding the types of logos you can use to advertise your marijuana as well as the people you can advertise it to. With this information in mind, let us now explore the various ways that you can rely on to advertise your marijuana business using t-shirts.
1. Printing Marijuana-Branded T-shirts
According to the Leafy Marketing Services, merchandise can help you to integrate your brand into the everyday lifestyle of your customers. Therefore, you can come up with marijuana-branded t-shirts to advertise your business as long as it is not against the State laws governing your target market.
2. Using the Online Platform to Market Your Branded T-shirts
It is not enough to just print marijuana-branded t-shirts and hope that customers will come looking for them in your store. You need to take advantage of the online community which is technologically savvy and oriented towards adopting new fashion trends. You should display your branded t-shirts on your business website as well as on other affiliate sites in order to attract more customers to your business. Here is how to sell t-shirts on Facebook.
3. Sourcing for Celebrity Endorsements
It is funny how potential customers will easily perceive an infamous guy wearing a marijuana-branded t-shirt as a “looser” and yet they would perceive a celebrity wearing the same t-shirt as being “cool”. For this reason, you need to look for celebrity endorsements in order to succeed in marketing your business effectively using the t-shirts.
4. Build Partnerships with Well-Known Brands
The success of your endeavor in using t-shirts to market your business will be determined by the percentage of customers willing to purchase them. Therefore, you need to make partnerships with well-known t-shirt brands in your area in order to advertise your merchandise through them hence tapping into their established clientele base.
I hope this information was useful to you. I wish your good luck in advertising your business.
by Mary Snyder·Comments Off on 4 Tips for a Branded Merchandise Strategy for the Cannabis Industry
November of 2016 brought huge changes to a few states across America, making the cannabis industry legal in what is now 28 states. While many people are beginning to understand the positive effects of cannabis on many chronic medical conditions, the stigma still remains on marijuana, making it hard to market. Here a few methods for making your brand stand out in the growing cannabis industry so you can be a pioneer.
1. Pick An Audience
While cannabis products aren’t just for medicinal purposes in some states, it is important to choose who you will be marketing to. Recreational users and medical users have a completely different profile when it comes to what they want and why they want it. For example, a recreational user will be more in tune with price changes and more likely to experiment with new strains while a cannabis patient is more reliant on the dispensary personnel and tends to value consistency. Trying to market to both groups successfully would be nearly impossible without developing multiple products.
2. Learn the Law
While social media seems like a key platform for gathering new customers of any type, cannabis marketers are plagued by laws that prevent them from advertising on Facebook, Instagram, and other platforms. Even geofenced advertisements can be taken down for violating federal laws, so media platforms specifically for the cannabis industry such as MassRoots are the safer route. Complications such as these are everywhere, so it’s important to research the law before conducting any ad campaigns in any medium.
3. Make It Classy
A stigma brought on by years of the war on drugs, concerned suburban parents, and growing stereotypes has made cannabis synonymous with “stoner”. Avoiding this branding is in your favor, and you should focus on a sophisticated and clean branding that will help alleviate some of the negative reputation. If your product appears more at home on display at a liquor store than at the local organic produce chain, you’re missing a key ingredient to getting it off the shelves.
4. Differentiate Your Product
Breaking into the cannabis industry is about making a name well known, which won’t happen if it’s identical to another brand. Consider alternative marketing techniques and unique merchandise that will create a brand name that stands for something higher quality than the competitors. For example, become part of the community with a cannabis related blog, or offer accessories that obviously have more class than a competing brand’s.
How you portray your brand is what will make or break you at the end of the day. Regardless of what path you choose, make sure to remember that you’re a pioneer on the edge of an industry that’s barely put down roots. Experiment, and create your name.